Fifty Founding Members,
one price, one year locked.
Our new London studio at 1st Floor, 19 Margaret Street opens with a small group of founding members. Twelve months at Founder pricing, priority booking in your first month, and a permanent place in the story of the studio.
Places are limited to fifty, sold first-come first-served, and we'll close this page the moment they're gone.
Three ways to join
Ideal if you're building a once-a-week practice or fitting Pilates around a full diary.
Choose EssentialsThe rhythm where Pilates stops being an appointment and becomes a practice.
Choose PracticeFor those who want Pilates to be part of the daily architecture of their London life.
Choose Full AccessAll three tiers include a twelve-month rate lock, a 48 hour priority booking window in month one, and access to Mat, Reformer, Tower and Mixed Apparatus classes at our London Fitzrovia studio. Your membership activates on opening day, 21 September 2026, not on the day you pay.
What being a Founder actually gives you
Founder price locked for a full year
Whatever we set as the standard price after opening, yours stays where it is for twelve months from your first billing.
48 hour priority booking in your first month
You'll secure the times and teachers you want before non-members can see them.
Membership starts on opening day
Not on the day you pay. Your first charge lands when the studio opens on 21 September.
Founders' events in the opening months
Small studio dinners, teacher Q&As and open-mat mornings, invite-only for the fifty.
A permanent place on our founders' wall
A discreet plaque in the studio with every founding member's name, unless you'd prefer to stay off it.
Real flexibility
Rolling monthly membership, 30 days' notice to cancel, no annual lock-in on the commitment itself.
19 Margaret Street, Fitzrovia
Two minutes from Oxford Circus, three from Great Portland Street, five from Goodge Street. A considered studio with a full Mixed Apparatus room, dedicated Reformer and Tower studios, and a small Mat studio for beginner and pre and post-natal work.
Classes seven days a week, from early morning through to late evening. Thirty-eight classes a week in total, and Founders have access to every one of them from day one.
Who you'll be training with
James Shaw has taught authentic Classical Pilates for over a decade, and our Margate studio has built its reputation on precise, personalised teaching in small equipment classes. London brings the same standard to Fitzrovia, with real caps on every class: six on Reformer, five on Tower, six in Mixed Apparatus.
Whether you're taking your very first class or continuing a long practice, you'll be taught with attention, and progressed at the pace your body actually wants.
Questions, answered
How is the Founder price different from a discount?
It's a twelve month rate lock at a lower price. After a year it rolls to our standard monthly price, which won't go up during your Founder year.
When do I actually get charged?
Card details are taken on sign-up. If you sign up before 21 September, your membership activates and your first charge lands on opening day, 21 September 2026. If you sign up on or after 21 September, your membership starts the day you buy it.
How does Full Access work?
Full Access lets you book any class on our London timetable, up to 16 classes per month. Unused classes don't roll into the next month, so spread them as suits you.
Can I use this at Margate?
These are London-only memberships. Margate has its own separate pricing.
What if I need to cancel?
Rolling monthly membership, 30 days' written notice, no exit fee if you give the full notice. If you give short notice, a one-off £125 fee applies in place of your final month.
What about holidays?
Credits don't roll over on Essentials and Practice. If you know you'll be away for a full month, tell us and we'll pause your billing, up to two months in your Founder year.
Do I have to be experienced?
No. Whether you're taking your first class or continuing your Pilates journey, Reformer Beginners and Tower Beginners run at multiple points every week and are designed as your first two classes.
Can I bring a friend?
Founder memberships don't include guest credits, but non-members can book a drop-in or our 3-class intro offer once we open.
How many memberships are you selling?
Fifty in total, across the three tiers, first-come first-served.
What happens when the fifty are gone?
We close this page and open a waitlist. If a Founder cancels in the first month, we'll offer their place to the next name on the list at the same Founder price.
Fifty places, then we close the page
Founding memberships close either when the fiftieth is sold or on 18 September 2026, whichever comes first.